News Release — Vermont Teddy Bear
Feb. 13, 2014
Contact:
Wendy Duval Tel: (802) 985-1613 Email: wduval@vtbear.com Fax: (802) 985-1382 www.VermontTeddyBear.com
Thursday, February 13th, 2014; Shelburne, VT – Vermont Teddy Bear is pleased to have been named one of four finalists in contention for a Cause Marketing Halo Award in the Social Media Category. The company’s partnership with Shriners Hospitals for Children® has earned both organizations recognition for the awareness and funds raised through the promotion of a giant Vermont Teddy Bear named Fezzy.
Fezzy, a specially designed Vermont Teddy Bear proudly wearing the iconic Shriner red fez, was officially introduced in November of 2013 as the first Love to the rescue® Ambassador. Fezzy’s mission is to raise awareness and support for the innovative care available at Shriners Hospitals for Children. The organization has been promoting their new Ambassador via various social medial channels such as Facebook and Twitter.
In addition, to help Fezzy raise money to support Shriners Hospitals for Children, Vermont Teddy Bear has made it possible for people to get their very own Fezzy. The 4-foot Bear costs just $99.99 and 20 percent of the proceeds benefit Shriners Hospitals for Children. The availability of this special Fezzy Bear has also been promoted by the Shriners Hospitals for Children via their social media channels, and can still be purchased by visiting www.shrinershospitalsforchildren.org/Fezzy.
“Vermont Teddy Bear is proud to support Shriners Hospitals for Children by making Fezzy available,” said Bill Shouldice, CEO of Vermont Teddy Bear Company. “Our Bears have brought smiles to our customers’ faces for more than 30 years now, but to know that Fezzy will help kids heal faster for years to come makes us smile even more. And being recognized for an award such as this will only draw more attention to this worthwhile partnership, thus helping to bring more help to more kids. We’re very grateful for that.”
“Each year we receive an impressive number of submissions into the Halo Awards. Being named a finalist is a prestigious designation and demonstrates a level of accomplishment in campaigns that pay social and financial dividends,” said Cause Marketing Forum President David Hessekiel.
The awards recognize excellence in North American cause marketing campaigns. 2014 marks the 12th year that the Cause Marketing Forum will honor businesses and nonprofits with Halos for doing well by doing good.
A total of 18 category awards will be given out to programs judged the best cause marketing campaigns of 2013 at the 12th Annual Cause Marketing Forum Conference in Chicago on May 29, 2014. A list of the Cause Marketing Halo Award finalists can be seen online at: http://www.CauseMarketingForum.com/2014finalists.
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